MA Graphic Design students have been talking to AUB after their MA Show in the Northlight Studios. Here Anuja Khandelwal discusses her work

Can you tell us a bit about your work?

You must have experienced this, when you go to museums there are people taking selfies and not indulging in the art. They are skimming through the gallery and just waiting to take pictures, which is becoming a problem when other people who want to indulge in art can’t. It is an epidemic which is happening right now and I’ve looked at the problem and tried to come up with a solution.

My initiative is Art Appreciation and it includes working with an existing platform, which is Instagram, because I think there are so many apps already, creating one more app wouldn’t solve the issue. Art Appreciation is about appreciating the value of the art. Here I’m talking about beauty or aesthetic terms of the art, which increases when people share opinions and thoughts about what they like about art. It’s just basic opinion sharing which is what social media is made for.

What you do is use hashtags and there are Art Appreciation tags that are hanging in the museums and people can take them. All you need to do is look at the art, take away the tag, scan the QR code and get the hashtag and the picture on Instagram, then comment on what you feel like. That gets aggregated onto the Art Appreciation screens which are in the museum and everyone else can what you thought about it. So it’s not just directed to Instagram users, it’s going everywhere and it’s solving the problem of mindlessly taking pictures.

How has your time at AUB been?

It’s been interesting. Initially, I thought it was a total switch for me because my background is in business, but soon I realised, after doing a live project with the RNLI, that all my business education could be used here too. Design and business could go together and give me an edge over other people. My tutor, Phil, has been so supportive – he’s always been there with his guidance and encouragement.

And then there’s the basic idea that there’s no right or wrong – the idea of experimenting is something the UK education system is well known for, and I really appreciated that. I had a wonderful time, I think it was like a dream this entire year. I was travelling around doing work, meeting new people, international people so I’ve nothing to complain about.

What are you going to do next?

I’m going to go back to my country and look for jobs there. I think having had international exposure is going to help me a lot. I just hope I continue to grow in the same way as I’ve grown here. I’d be really interested in working in advertising and branding because that’s where business and design can go really well together. I want to look at problems and find a solution, bringing my design capabilities into it.

Find out more about MA Graphic Design at AUB.


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