MA Digital Fashion Innovation

MA Digital Fashion Innovation encourages and supports designers to explore and work with advanced digital technologies, interrogate and question current fashion practice and challenge the ideals around how a product is realised. Fashion is currently recognised as one of the most damaging industries on the planet, abusing natural resources, dumping masses of redundant waste and product into landfill and flushing tonnes of chemicals into the oceans on a daily basis. It is therefore critical the practice of a designer acknowledges and attempts to address and integrate a conscious and considered approach to both the design and realisation of a fashion product.

These design problems will be addressed through applying a process of systematically questioning existing ideas and use innovative design methods to analyse and comprehend problems and behaviours to generate alternative, creative and experimental design solutions.

Course info

Course duration

1 year (full-time, 45 weeks)
2 years (part-time, 90 weeks)

Contact admissions


Iain Archer – Course Leader


After graduating from the Royal College of Art with an MA Fashion Menswear Iain Archer originally worked in London as a designer specializing in urban street & sportswear.

On the strength of this experience he was invited to work overseas, initially starting in New Zealand, ultimately spending 25+ years working in Australasia, America, Japan, and Europe working with a series of internationally recognised brands.

Course philosophy

MA Digital Fashion innovation recognises individuals and their aspirations and celebrates ideas, making, and creative risk-taking. Our guiding principle is to offer distinctive, exciting and challenging opportunities for you to engage in your respective subject disciplines. This will help you critically engage with, and redefine your particular approaches to your practices and position them within your chosen external, creative, economic, and cultural environment.

Course outline

MA Digital Fashion Innovation represents an exciting opportunity for you to challenge and build on your previous achievements and to study at an advanced level. The course provides specific discipline-focused project work aimed at enabling you to take the right path towards your chosen career in industry or progress to further study at doctorate level.

Unit 1: Strategies for practice

This unit is comprised of a range of projects that begin with re-visiting the fundamentals of digital fashion. Although some properties are likely to be familiar, you’re encouraged to analyse and critically evaluate how and why they are manifested in your practice. If your first degree discipline was not fashion focussed or if you are less familiar with working with digital technology, critical language and debates, these introductions to the digital and practical fashion and related tools required will give you the opportunity to develop skills and adjust to new ways of working. You’ll be challenged to articulate and question some of the basic assumptions that may underpin your practice.

This unit may consist of shared sessions encouraging and creating a network for all postgraduate students to attend alongside subject specialist sessions, which are particular to individual MA courses. MA specialist sessions require compulsory attendance for students on specific courses but, could, if space permits, be open to all students in the postgraduate network. You’ll identify theories relevant to your emerging study focus and research methods appropriate to these concerns for generating new knowledge and understanding, which will directly inform and identify your Masters Project proposal.

Unit 2: Master’s Project 1

Exploration: Requires you to formalise your intentions in a Study Plan, and to interrogate and explore contextual issues relevant to your study focus through your creative design practice.

Unit 3: Master’s Project 2

Implementation: Here you’ll carry through your plan of action identified in your proposal and establish ways of presenting and disseminating the outcomes of your creative design project, communicating your outcome to both specialist and non-specialist audiences.

Part-time pathway
The part-time pathway is carried out over a period of 90 weeks – rather than 45 weeks as in the full-time pathway.

You can download the programme specification.

What students are doing


Studios and resources

Over the last 10 years, AUB have partnered with Lectra to equip students with powerful tools and skills to help them to succeed and become innovative practitioners in the industry. We have the latest Lectra and Clo 3D Fashion specific software as well as full Adobe Creative Suite and state of the art new computers, digitiser and plotter.

Our resources also include five Fashion design studios and three Digital studios as well as workshop resources – 3D printing, industrial sewing, laser cutters, leather machinery and dye room facilities. Our digital print hub includes Mimaki, sublimation and UV.

Part of the course will be housed in the brand-new purpose-built Innovation Studios. MA Design and Innovation students will share the innovation studios with local start-ups. The ground floor will be teaching/studio and meeting space. The second and third will be custom furnished workspaces. Students will be encouraged to form business as part of their MA studies.


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